UK50 MSc Consumer Behaviour University of Reading
Explore the theories underpinning consumer behaviour and the history of consumer culture, and develop an in-depth understanding of contemporary consumer issues such as sustainability and ethics, the environment, and “nudging” and behaviour change. Your studies will consider all kinds of goods and services – from low-involvement, fast-moving consumer goods to high-end luxury goods – as well as how they’re used and discarded by consumers. You’ll also apply your learning via a consultancy-style module with external clients. While experience in the sector will be taken into consideration, if you have no prior training in consumer behaviour, you will be guided towards a number of modules as part of your optional selection.
Prepare for a career in practice, policy and research in international development, agricultural economics, agriculture, consumer behaviour and food marketing. You’ll have opportunities to network through field trips, debates, workshops, and events with visiting speakers.
We’ll also support you through placement opportunities and research dissertations – all opportunities to showcase your skills, undertake field research, or link with organisations in your professional sector.
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