This course was one of the first of its kind in the UK, combining the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. Understand how consumers think, and why this is essential to marketing and the formulation of policy. Learn from world leading specialists, and gain insights from outside speakers from industry.

Complete a consumer-based market research project, working in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges. You will also work on large-scale individual research or applied marketing project in your final year.

Our Business, Management and Marketing programmes are ranked among the top five in the UK for career prospects.1 Graduate with the ability to understand, interpret and predict marketing and business actions – incredibly valuable skills in the working world. Employers of our graduates include   Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.