BA Marketing Hons (Digital Innovation) provides you with the technical skills and consumer insight to develop digital marketing campaigns that gets noticed and has an impact. You’ll learn the latest in social media marketing to digital out-of-home and everything in between.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, SHS Drinks, SLG Brands, and more.

Outside of the classroom, you have opportunities to be involved student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprise (SMEs).

Graduates of this course can go on to work as:

• Digital marketing executive
• Social media manager
• Account manager
• Brand manager
• Marketing and communications manager
• Corporate communications or public relations executive.