As channels for information evolve, consumers’ interests change, and the competitive landscape grows more complex, the ability to communicate with an audience and persuade consumers to purchase a product, support a cause, or simply change their behaviour is an ever-present challenge.

This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. The course is underpinned by a deep understanding of professional practice and academic concepts.

Many modules have assignments based on live briefs from national and international brands including BT, Harley-Davidson, SHS Drinks, SLG Brands and more.

Outside of the classroom, you have opportunities to be involved student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprise (SMEs).

The course benefits from Chartered Institute of Marketing (CIM) accreditation, recognised by major employers, allowing you to earn a CIM Graduate Certificate or Diploma alongside your degree.

• Brand or product manager

• Marketing executive

• Social media manager

• Account manager / Sales or advertising

• Marketing and communications manager

• Corporate communications or public relations executive

• Digital marketing executive