BA Marketing teaches you the marketing skills and abilities for a range of marketing careers. Analyse the market and customers and develop innovative strategies whilst putting your creative skills to good use.

This degree offers you the tools and experience in, and out, of the classroom to develop impactful marketing plans and campaigns. In addition, the course is underpinned by a deep understanding of professional practice and academic concepts.

You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the university. Many modules have assignments based on live briefs from national and international brands including BT, Harley Davidson, SHS Drinks, SLG Brands, and more.

Outside of the classroom, you have opportunities to be involved in student-led Marketing Society and a Business School initiative called 360, which offers students the ability to consult on marketing problems and opportunities for small and medium enterprises (SMEs).

Graduates of this course can go on to work as:

• Brand or product manager
• Marketing executive
• Social media manager
• Account manager / Sales or advertising
• Marketing and communications manager
• Corporate communications or public relations executive
• Digital marketing executive.