You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Work placements, industry links and internships

You’ll have the opportunity to study in locations around the world. The University offers an extra-curricular three-year Global Citizenship Programme which runs alongside the degree for all three years of the undergraduate degree. The programme includes a scholarship to fund international study (for UK and EU students only).

Further study abroad opportunities are available from our International Office and the Erasmus programme.

Bath Business School students have completed Erasmus and exchange programmes in a variety of institutions, including Stockholm University, University of Boras, and Columbia University. We also have our own extensive network of international partners.

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

• Fashion marketing
• Fashion distribution
• Fashion buying
• Fashion promotion
• Digital marketing
• Fashion media
• Fashion retail
• Operations management
• Campaigns design.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.