BA (Hons) Business and Management (Fashion) is a business of fashion course, not a fashion design degree. We’ll help you develop as a person to achieve your potential through teaching you about the business of fashion and how it works.

You can shape your own degree by choosing modules from outside the Fashion pathway, enabling you to explore issues around a particular theme, such as marketing, sustainability, or global affairs.

As the course progresses, you’ll develop specialist skills, including digital marketing skills, that will empower you to compete in this changeable and challenging envrionment.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

BA (Hons) Business and Management (Fashion) aims to prepare you for a variety of careers within the business side of the fashion industry, including working for fashion magazines, fashion blogs and websites, ecommerce sites, fashion PR and marketing, fashion management, buying, and retail.

You'll gain an understanding of the fashion industry and the necessary skills, including digital skills such as digital marketing and social media maketing, to enable you to succeed in this fast-paced, consumer-focused, global industry. 

We'll give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping fashion organisations find creative solutions to their business issues.