This course is taught by our team of research-active expert academics, who regularly offer advice to organisations in the sport management sector. Through their ties to the industry, you will have the chance to engage with and network with guest speakers, who offer their specific sport management knowledge, experience and insights. 

This course is ideal for those wanting to pursue a career working for sport business and marketing organisations, national sporting governing bodies, sports consultancy enterprises, community groups and charitable sporting organisations. It’s suitable for those already working in sport management, or those who want to change career direction.

You’ll develop a higher-level understanding of business and management principles and their application to the sport industry. This will allow you to advance your knowledge of the processes that have contributed to the emergence of sport as a global phenomenon at significant political and policy levels across public, private and voluntary sectors of international economies. Many tensions have emerged as sport has become more globally salient, and this course will arm you to assess and act on the implications for the future development and management of sport. 

You can also choose to go on a 30-week work placement as part of your course to gain valuable experience and improve your performance as a manager. Alternatively, you can boost your international and intercultural competence by studying at one of our international partner universities.

As a graduate, you will be prepared to undertake roles within sport development, sport business and marketing management, sport facility management, international sport event management or in applied sport policy.

As a Sports Management graduate, you will be prepared to undertake a variety of roles in sport, teaching, management, marketing and events, including positions in areas such as: 

• Sport development
• Sport facility management
• Sports marketing.

As you progress through the course, selecting an option unit and setting up your placement – should you choose to complete one – will help you establish the exact career path you want to follow, and the contexts in which you want to put your studies to use.