Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.

Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

The course is structured to develop your ability to:

• create actionable and accountable digital strategies
• use digital channels to build sustainable and ethical brands
• surface critical insights into consumer behaviour and preferences 
• improve channel selection and optimisation processes
• use digital channels to expand into new markets
• create and develop disruptive digital business concepts
• conduct individual research that identifies and solves complex marketing problems

The course will help you become a confident digital marketing strategist and planner and improve your career prospects. 

You can choose to study this course part-time and in the evenings to help you balance your studies with other commitments.

This course is designed to help you become a confident digital marketer. Having a recognised qualification on your CV can improve your chances of finding a digital marketing role or taking the next step on your career progression.

While many roles in digital marketing, such as SEO, PPC, Display, Email and Social, for example, require increasingly specialist knowledge, a digital strategist must be capable of working across all digital channels. As such, the course has the potential to open opportunities in:

• SEO
• PPC
• Mobile
• Email
• Content
• Display
• Social
• Analytics
• ECommerce
• B2C
• B2B
• Web Design UX
• CX
• Brand Activation
• Direct Marketing
• Research and Analysis
• Marketing operations
• Relationships Management
• Communications.

As businesses around the world continue to develop digital transformation strategies, digital marketing will play an increasingly important role in any marketing mix designed to improve CX (Customer Experience). This process will ensure that the growing demand for strategic digital marketing skills will continue to be a progressive long-term career choice.