BA (Hons) Fashion Branding and Marketing can teach you important industry skills on how to create effective branding and marketing strategies with a strong emphasis on sustainability and digitalisation in the context of the global fashion, luxury and lifestyle industry, as well as how brands communicate with consumers through innovative ideas, strategic delivery and visual strategies.

On this course, you will learn how to search for consumer insight and future trends, and how to use your findings to determine potential gaps in the market. You will explore how fashion and luxury brands, from high street retailers to luxury, become distinctive and desirable by discovering how they identify their unique selling points to position themselves in the market. This course will give you 360-degree preparation for a career in fashion branding, marketing or its associated business functions or postgraduate study.

You will explore recently updated curriculum that emphasises on contemporary topics such as:

• sustainable luxury fashion
• digital luxury
• diversity in fashion industry
• omni-channel customer experience
• social media marketing
• ethics and corporate social responsibility (CSR).

You will also benefit from a range of teaching methods:

• design thinking for fashion business
• live projects-workshops with industry partners
• industry case studies
• work-based learning
• studio teaching/practice
• flexible flipped/blended learning, LinkedIn learning
• lectures, seminars, presentations
• group and individual tutorials and feedback
• peer and self-evaluation

If you would like to experience a career in the global fashion industry, while working on the business side rather than a design position as it requires a critical ability to mix creative flair with strategic business thinking, then this is the course for you!

This course will prepare you to work in-house, at an agency, or as a freelance consultant in the fashion industry. Once you complete your studies, you could go on to work in (a wide range of brands from fast fashion to luxury):

• fashion marketing
• fashion branding  
• digital fashion branding
• omni-channel fashion customer experience
• consumer research for fashion
• fashion and slow trend forecasting
• visual merchandising for fashion brands
• social media marketing for fashion brands
• sustainable fashion marketing
• fashion brand marketing communications