This course will provide you with an opportunity to develop your perspective on business and digital marketing that will enhance and expand your future careers.

The course is delivered in a series of cycles integrating theory, skills and practical elements. Each cycle will introduce you to important foundational frameworks and will help you to put theory into practice across a range of real-world scenarios and contexts.

The course content reflects the latest professional insights and academic research on business and digital marketing. To meet your personal development and employability needs, a substantial number of completely new modules have been developed which are aligned to current theory, skills and practice demands. By the end of your studies, you would also have gained knowledge of consulting on digital-marketing and business issues in a real-world context.

As a graduate of the BA (Hons) Business Studies with Digital Marketing degree you would be able to apply for a range of careers across many sectors and industries. Your studies in will e equip you with the knowledge and skills to transfer your learning and skills into organisations that requires professionals in:

• business administration
• sales
• retail management
• market research
• business data analysis
• junior management.

The combination of business studies and digital marketing will give you an added advantage of being able to access careers in marketing and digital marketing, including within marketing departments of business organisations, or working for marketing agencies and in digital marketing consulting. You may also choose to pursue a postgraduate degree or enter an advanced-level professional qualification.