The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the globe’s rapidly changing media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from fieldtrips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay, the V&A Dundee and CodeBase Stirling.

You’ll also have the opportunity to hear from industry professionals. For example, in 2019 we had speakers from all parts of the media industries and creative sector including Editor of the Sunday National, Former editor of The Scotsman, Head of Business Multiplatform Productions, BBC Scotland, Director and Independent Creative Producer for LeithLate, Director of Crowdfunding and Communications specialists Paved with Gold and the Director of the Scottish Games Network. Guest lectures have also been delivered from policymakers from the British Council; OfCom and PACT.

MSc Media Management graduates who have entered into employment over the past two years are currently working as:

• Editor-in-Chief
• Reputation Executive
• Social Media Researcher
• Communications Executive
• Lecturer
• Online Marketer

Some of the organisations they work for include:

• BBC Worldwide
• Channel 4
• China Radio HIT FM
• Vodafone Greece
• Radio One India (A Midday/BBC Joint Venture)
• MTV
• Asia Reach Media
• McCann Universal Media

You don’t necessarily need to progress into a career in the media industry. A Media Management degree is a solid foundation upon which to base a career in a variety of different fields - as shown by some of the potentially less obvious roles that our Media Management graduates are currently working as:

• Area Manager
• Regional Sales Director
• In-house Lawyer
• Head of Finance