Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

Career opportunities exist not only in manufacturing and services but increasingly in public, social and non-profit sectors. There’s high demand for marketing professionals with specialist qualifications throughout the world across virtually every sector of business. As a Stirling graduate in Marketing you have excellent career prospects.

Our graduates have gone on to work with well-known brands and with organisations in countries such as Japan, China, Netherlands, Australia, South Africa, Switzerland, Germany, Mexico, India. They’re currently contributing to the performance of the following organisations:

• Yves Saint Laurent
• Nokia
• Unilever
• eBay
• Pepsico
• Bloomberg
• NCR Corporation
• Intelligent Media Ltd
• Nestle
• Capital Group UK
• Google