This exciting MSc Data Science for Business is the first in Scotland to be developed with inputs from SAS, a global leader in business analytics solutions; leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.

The Stirling MSc Data Science for Business was developed in partnership with industry and is designed to produce graduates with the skills that companies need.

Demand for people with data analytics skills is projected to grow rapidly. Average salaries are higher in data analytics jobs than the IT average and the skills shortage will make that gap bigger.

The Tech Partnership UK estimate that:

• big data professionals earn on average 31% more than other IT professionals
• 77% of companies say it is difficult to recruit people with the big data skills they need.

A 2014 report by Egon Zehnder and the Kellog School of Management states that “all leaders need a working knowledge of data science” and that “there is no lack of data scientist, rather a lack of data-ready managers”. Our Masters course helps you to become a pioneering, data-driven leader. You’ll graduate with a blend of skills in data analytics and business management.