By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. 

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

Placement Year

This course is available as a 4-year ‘with Placement Year’ option. Please apply for Marketing (with Placement) BSc N50P. Find out more about 'with Placement Year' courses here.

The placement year provides you with a fantastic opportunity to broaden your horizons and develop valuable skills and contacts through working with a self-sourced organisation relevant to your degree subject. The Placement Year is undertaken at the end of the second year and students are away for the whole of the academic year. The minimum period in placement (at one or more locations) is seven calendar months; more usually you would spend 10-12 months with a placement provider. You would normally start sometime in the period June to September of your second year and finish between June and September the following year. Placements can be UK-based or overseas and you will work with staff to plan and finalise the placement arrangements.

You will be expected to find and arrange a suitable placement to complement your degree, and will be fully supported throughout by a dedicated member of staff at your academic School and the University’s Skills and Employability Services.

Internships

Bangor University runs a paid internship scheme within the university’s academic and service departments.

Career

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.