Our Business Management and Marketing course (with Foundation Year) is a four-year course with an integrated foundation year which leads to the same qualification as our three-year honours degree. It has been specifically designed for those wanting to undertake degree-level study but who may not meet the entry requirements or have traditional qualifications.

The Foundation Year (Year 0) offers you the chance to expand and strengthen your confidence, skills and knowledge – ensuring that you are well-prepared and qualified to progress into Year 1 of the undergraduate degree.

Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.

For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.

This degree in Business Management and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.

Internships

Bangor University runs a paid internship scheme within the university’s academic and service departments.

Career

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.