The degree programme emphasises the development and enhancement of transferable intellectual and study skills, all of which are highly relevant to business and management careers. These include improved self-awareness and personal development appropriate to graduate careers in business, alongside a potential for management positions

ABOUT

Combine a passion for marketing and an interest in management with a BA in Marketing and Management at Norwich Business School (NBS). You will learn the fundamental aspects of business, and gain the essential skills, knowledge and experience you need to excel in marketing practice. This degree will prepare you for a range of career options in marketing and/or management, including positions in digital marketing, social media, branding, corporate communications, public relations (PR), sales, and market research. This course also provides a great foundation for starting your own business, working freelance, or as part of a small or medium-sized enterprise (SME) locally, nationally or internationally. You don’t need to have studied marketing or management before to succeed on this degree. You just need to be interested in business, have a curiosity for exploring and creatively developing marketing concepts and campaigns, and be ready to work hard to take your ambitions to the next level.

ACCREDITATION

This course is accredited by the Chartered Institute of Management Accountants (CIMA) for the purpose of exemption from some professional examinations through the Accredited degree accelerated route.

PLACEMENT YEAR AND STUDY ABROAD

You will spend your third year studying at one of our partner universities in Europe, Australia, North America or Asia. This will add an international flavour to your studies, build your contacts, and show future employers that you have what it takes to succeed on an international stage. You will return to UEA in the fourth year to finish your degree.

AFTER THE COURSE

The BA Marketing and Management degree is the ideal stepping stone if you aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start your own marketing consultancy. You could also go on to work as a marketing manager in a large or multinational company. Alternatively, you could work as a campaign or events manager, graduate trainee manager, marketing executive, or in HR or sales. 
 
Our alumni have secured positions at Unilever, Cambridge University Press, and at digital conversion specialists Periscopix, to name but a few.

CAREER DESTINATIONS

• Marketing/PR

• Executive Account Manager

• Product/brand/communications manager

• Marketing Manager

• Digital project manager

• Social media manager