Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate.

Recent graduates have gone on to the following roles:

• Media Manager
• Media industry consultant
• Digital strategist
• Media project planner
• Social media manager
• Digital marketing manager
• Editor
• Social media analyst
• Content strategist
• Creative team leader.