This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.

Developing a business acumen

Developing the essential skills required for business will be at the core of your course. You’ll develop your business acumen so you can deal with any challenge you’ll face in your fast-paced career.

Overt the course of this Business Management and Marketing degree you’ll learn by doing – the vast majority of our modules are practical, and you’ll be assessed based on real life case studies and simulations.

During the marketing section, you’ll take on a range of digital marketing courses. You also have the opportunity to work on a marketing consultancy project where an external client will provide a project brief and you’ll work in a team to provide practical, actionable solutions. This gives you the opportunity to put your marketing knowledge into action, and ensures you are able to problem solve and negotiate as part of a team.

Upon graduation, you could be working in a range of industrial, commercial and third sector organisations such as Technocrats Middle East, CosMedocs, Western Union, Dulsco, Emirates, Noor Islamic Bank, Consult AIV, Jumbo Line, Peprofac, Barnard Marcus, Kimberley Clark, International School, Central Bank Nigeria, Comet, Santander, Progressive Recruitment, Valid Security, Morrisons.