The only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in marketing and digital media.

Content has changed - be ahead of the curve

People are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed.

You can find a career in the creative industries, consultancy, public relations, charity and public sectors, as well as across a range of markets and businesses. The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising, you’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career.

Build your portfolio and get ready for industry

During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. But it’s not just about the theory - you'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.

You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for.

BA Advertising, PR and Branding will be delivered via a blended learning experience in 2021/22 to facilitate optimum learning in the context of both the COVID-19 pandemic as well as changing industry work patterns. The benefit of this approach is that you will develop additional skills that are much-needed in our fast-changing world, including:

• Communicating digitally in professional contexts
• Presenting and pitching effectively using video-conferencing software
• Conduct efficient meetings and collaborate online
• Digital research and campaign planning
• Digital and multi-platform content production and dissemination.

You will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and Marketing, but also in related roles in a range of sectors. You may go on to become self-employed and run your own business, agency or start-up, or go on to postgraduate study in a cognate area of media communications, media management and marketing.

Recent students successfully gained employment in the following roles after graduating:

• Creative Copywriter at Forever Beta
• Senior Account Executive at Whynot!
• International Events Director at Innovation Enterprise
• Social Media Specialist at Marin Software
• Account Manager at APS Group
• Researcher at THIRD BRIDGE
• Student Engagement and Marketing Officer at Compass Group
• Content and Social Media Manager at HeadShotBG
• PR Account Executive at Samphire Communications Ltd
• Community Manager at Adidas
• Account Executive at TBWA

The students in the last two roles also won the coveted Dean’s Award for Academic Excellence for the highest grades across the School on graduation, exemplifying not just the calibre of the degree but also our vision of how academic achievement and practical expertise go hand in hand.