The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.

Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Internship

UCAM’s career services will be available for the Master in Innovation and Tourism Marketing students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain.

The theoretical knowledge and the practical training at the Master’s Degree in Innovation and Tourism Management enable students to access to labour market, both in private and public sector.

Our postgraduates meet the demands of a wide range of professional profiles. The knowledge and skills trained at the Master allow students to occupy leading positions in tourism companies and/or public institutions, as well as to draw up their own business plan as entrepreneurs.

Internship is optional, as our students may search their internships -in the country of their choice- with the assistance of the Master’s Coordinator. We always aim students to apply for an internship in recognized national or international businesses where there might be opportunities for future employment. 

At the end of the programme, graduates are qualified to become:

• Tourism project or product developer.
• Director of Marketing.
• Digital Marketing Manager.
• Online Communication Manager.
• E-commerce Manager.
• Social Media Manager.
• Community Manager.
• Web Project Manager.
• Chief Innovation Officer.
• Digital Transformation Director.
• Innovation Manager.
• New Technologies Manager.
• (Smart) Destination Planner/Manager.
• Public Administration Technical staff.
• Marketing Consultant.
• Innovation Consultant.
• Public Relations / PR manager.