This Diploma in Business Administration (Digital Marketing) course helps students acquire the working knowledge for both businesses and digital marketing techniques such as paid search advertising, display advertising, email marketing, search engine optimisation (SEO) and social media marketing on Facebook, Instagram, YouTube and LinkedIn.

Students will be awarded the Google Analytics Certification after they completed the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop.

Upon completion of this course, students can further their degree studies with a PSB Academy university partner of their choice (subject to the university’s entry requirements).

Key Benefits

• Double-Certified: Earn both a diploma and a Google Analytics certificate
• Direct Entry To University: Receive exemptions when you advance to a degree with us
• Learn From Industry Experts: Gain industry insights with our industry-experienced lecturers
   

Learning Objectives

At the end of this course, students will be able to:

• Understand the various functions and activities of a business, and
• Appreciate and apply relevant business theories and tools to assist in decision-making processes, and
• Understand and apply Social Media Marketing concepts and tools, including search engine optimisation (SEO) and paid search advertising, and
• Use Social Media Marketing channels like Facebook, Instagram, YouTube, LinkedIn, and other social media platforms, and
• Understand the basics of web analytics such as tracking referral sources, improving web design and identifying visitor preferences 

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commerce
• Entrepreneurship
• Management
• Public Relations & Corporate Communications