This digital marketing degree course imparts valuable skills for students to build a digital presence, grow their social media and online reputation, craft creative advertisements on various digital platforms. Students will also learn about digital analytics and e-CRM (electronic customer relationship management) so that their investments are justified.

Students work on real-life business case studies, so that they can grow their digital marketing expertise and innovation to connect customers, products, services and brands. 

Key Benefits

• 360° Digital Marketing Skills: Acquire knowledge on modern digital marketing and analytics platforms
• Digital Portfolio: Validate your skills with a digital marketing research project
• Prepare for your Future: Learn career planning and skills to market yourself
• Direct Entry to Academic Year 2: Enjoy module exemptions with a diploma qualification and complete in 16 months*
• Learn from Industry Experts: Gain industry insights with our industry-experienced lecturers

* Applies to maximum exemptions from registered duration of 24 months & subject to university approval.

Graduates may choose to pursue a future (but not limited to) in these departments/industries:

• Business Development & Consultancy
• Business Operations
• Digital Marketing & E-commence
• Entrepreneurship
• Management
• Public Relations & Corporate Communications