The Master of Science in Marketing Analytics (MSMA) program is designed to meet the increasing demand for analytical skills, particularly required in marketing. The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing professional equipped with robust statistical, programming, and analytical skills. SolBridge International School of Business’s location in Daejeon, Asia’s Silicon Valley, provides access to hands-on learning through field trips, along with networking to help graduates start their careers. The MSMA program prepares graduates for careers as market research analysts, digital marketing specialists, professionals in marketing service firms, corporate marketing professionals, and data analysts.

The curriculum consists of core and elective, which emphasize the balance between the hard and soft skills needed for a successful marketing professional. The core part of the curriculum imparts fundamental analytical skillsets, including statistical, programming, analytical, and marketing, while the elective one delves into various marketing applications of such skill sets. SolBridge also allows students to acquire some foreign language skills to prepare them for entry into a globalized and diverse world.

The following documents and information are required to apply for the Master of Science in Marketing Analytics:

• No work experience required;
• Academic transcript with a CGPA of C+ or higher;
• Proof of English proficiency, such as the IELTS or TOEFL iBT, CEFR, TEPS or equivalent. (not required if you graduated from a high school located in a country where English is the official language). You must bring the original copy after being accepted to SolBridge.
• GMAT/ GRE; those who do not have official score should take S-GAT, SolBridge’s internal admission test;
• List of extracurricular activities and awards;
• Personal essay (handwritten, 500-word);
  Q. Values are what guide you in your life and work. What values are important to you and how have they influenced you?
• Video essay (Up to 5 mins):
  Q1. Please introduce yourself to the admissions committee.
  Q2. What path are you interested in pursuing, how will you get there, and why is this program right for you?
• Proof of finances – a bank statement that confirms the possession of USD 20,000 in your bank account;
• Original Bachelor’s Degree diploma;
• Resume / CV
• Two letters of recommendation.