A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

• Tourism Manager
• Sustainability Coordinator (local government, tourism bodies)
• Client Relations of Guest Experience Manager
• Management roles related to creating great visitor experiences at private or non-profit organisation
• Product Development Manager
• Interpretation Officer for parks or wildlife based attractions
• Advisory Business or Research Consultant or Strategist