AU42 Master of Global MBA (Contemporary Marketing Management) 2000
GET A GLOBAL EDGE WITH THE WORLD’S #12 RANKED MBA
Top management positions increasingly go to global citizens – people who have lived overseas, and, therefore, understand diverse business cultures. Get this edge with the SP Jain Global MBA (GMBA) which has been designed exclusively for professionals with 3+ years of work experience. The GMBA is an internationally recognised program with a reputation that is built on superior standards of learning engagement, research, innovation and graduate outcomes. The 12-month postgraduate program offers insights into some of the latest and most innovative areas of business management. It focuses on helping students appreciate, accept and address various business challenges in different geographic/cultural environments.
The program includes a new enhanced curriculum to impart cutting-edge skills of a ‘consultant’ to help one fast-track their career growth in the emerging challenging environment.
SP Jain offers its postgraduate students a modern and innovative specialisation in Contemporary Marketing Management that provides them with the latest and up-to-the-minute insights in global marketing practices. This specialisation covers areas like Research for Customer Insights, Customer Value Management, Brand Management & Marketing Communications, Digital Marketing & Analytics, Sales & Channel Management in Digital Economy, Retail Strategy and B2B Marketing. On completing this specialisation, students will learn to implement marketing strategies that build strong customer relationships, create substantial value and integrate market-facing activities.
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