Bachelor of Business Communication (BBC) is a 3-year course that helps students master the intricate dynamics of communication, a fast-growing function of management especially in today’s ever-evolving e-world. Student will study 1st year in Singapore and 2 years in Sydney (Australia). After graduation, students can apply for the post-graduate visa which allows them to stay and work in Australia for 2 years. Through this course, students gain powerful insights and practice in reputation management, journalism, public relations, crisis communication, social media and intercultural communication.

An intensive capstone project undertaken in Year 3 completes your academic learning. After completing the course, students will have learnt to apply theoretical and technical knowledge and skills to provide socially and ethically responsible business communication solutions. Successful BBC graduates will be well equipped for graduate studies as well as for careers in corporate communications, investor relations, public relations, marketing, website/ social media management and advertising agencies.

Specialist electives in Intercultural Communications, Public Relations, Visual Communications, Professional Communication Practices, Social Media, Integrated Marketing Communications, and Crisis Communications

• Corporate communications
• Investor relations
• Public relations
• Marketing
• Website/ social media management and advertising agencies