AU42 Bachelor of Business Administration (Marketing) 2000
SP Jain Global’s Bachelor of Business Administration (BBA) program crafts graduates with well-developed business insights, critical thinking and decision-making skills. The 4-year undergraduate program gives students the opportunity to live and study in three of the world’s top business centres. The BBA program is split between our campuses in Singapore/Mumbai (Year 1), Dubai (Year 2) and Sydney (Years 3 & 4). In each city, you will have exclusive opportunities to experience diverse cultures, study international business practices, network with business executives and community leaders, have fun and make friends from all over the world. Exposure to different countries, cultures and business centres makes our program and, in turn, our students truly global.
The BBA specialisation in Marketing aims to prepare students for careers in marketing, providing them with hands-on experience in employing the most recent principles and practices in contemporary marketing. Students opting for this major learn about topics like global marketing, e-commerce, services marketing, brand management and buyer behaviour, all critical for effectively and efficiently marketing products and services.
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