Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it.

In this course, you’ll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You’ll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

7 reasons to study Marketing at Murdoch

• Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
• Complete Google and Facebook certifications during your course.
• Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena’s Snapchat channel at the Harry Style’s 2018 concert.
• Learn from experts who have worked with companies such as MTV, Pepsi, Nike and other multi-national corporations.
• You might be eligible for our MasterClass program, where you could complete a postgraduate qualification while studying your undergraduate degree. We are the only Australian university to offer this opportunity.
• Prepare yourself for the work place by studying some classes alongside other commerce students that are studying in other areas and solve real business problems.
• Murdoch is rated five stars for learner engagement and student support for Business and Management courses* so you know you'll be supported through your studies.
  *Source: The Good Universities Guide 2020
• Combine your degree or take on a double major in another area to expand your career prospects even further. You could choose to double major in with Global Business and Politics giving you insights into both the business and political world. This option is only available in a Bachelor of Commerce – and only at Murdoch.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• international marketing
• strategic marketing
• consumer behaviour
• digital and social media marketing
• services marketing.

Careers could include:

• Marketing Account Manager or Marketing Consultant
• Product or Brand Manager
• Market Research Analyst
• Content Marketer
• Digital Marketer.

By 2023, it's expected that there will be 53,000 new jobs in marketing*. You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.
*Source: Australian Government Job Outlook 2020

Professional recognition

This course is recognised by the Australian Marketing Institute (AMI).