AU29 Bachelor of Creative Industries (Marketing) University of the Sunshine Coast
In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.
At the heart of marketing is understanding people: who, how and why they buy and consume goods and services. You’ll learn how to critically evaluate and address a broad range of practical marketing scenarios, including commercial contexts and social issues. You’ll also discover how to gather, analyse and interpret relevant data to inform innovative marketing solutions.
Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media adviser, event promoter.
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3 năm
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