Digital marketing strategies are a fundamental part of any organisation's marketing plan, often allowing a local business global reach, and requiring less money than traditional marketing methods. Understanding how to utilise digital marketing for the betterment of business and the ability to interpret the results this marketing direction provides, is key to any marketer's role. 

The Graduate Diploma of Business (Digital Marketing Analytics) will extend your knowledge in areas such as global information systems strategy, Big Data visualisation, social media, SEO, mobile, wearable technology, virtual reality, 3D printing, gaming and much more. You will learn about the opportunities and challenges provided by e-commerce and social media in a business context and develop your skills in strategic management. 

Contemporary organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics. These skills could lead to careers in brand management, product marketing and marketing management and more broadly in digital marketing analytics.