The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.

Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

EMPLOYMENT OPPORTUNITY

• Public relations officer
• Event manager
• Marketing manager
• Brand manager
• Project manager
• Advertising consultant
• Promotions officer
• Media relations coordinator
• Community manager

PROFESSIONAL RECOGNITION

On completion of the Public Relations major students may be eligible to become a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute.