The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.

Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

EMPLOYMENT OPPORTUNITY

• Public relations officer
• Event manager
• Marketing manager
• Brand manager
• Project manager
• Advertising consultant
• Promotions officer
• Media relations coordinator
• Community manager

PROFESSIONAL RECOGNITION

On completion of the Public Relations major students may be eligible to become a member of the Public Relations Institute of Australia (PRIA) and should confirm eligibility with the Institute.