The Bachelor of Media and Communication (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

The course is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry.

Graduates will be well qualified for roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.

Digital Advertising Technology

Gain the skills to produce tailored content, manage campaigns and evaluate analytics. This major has been developed in consultation with Adobe and industry partners.

• Journalist
• Publisher
• Writer
• Editor
• Social media officer
• Digital advertising specialist
• Digital marketing executive
• Advertising account manager
• Marketing coordinator
• Digital campaign manager
• Digital content manager
• Search marketing specialist
• Web analytics expert