AU19 Bachelor of Media and Communication (Digital Advertising Technology) Swinburne University of Technology (Melbourne campus)
The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.
Digital Advertising Technology
Gain the skills to produce tailored content, manage campaigns and evaluate analytics. This major has been developed in consultation with Adobe and industry partners.
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