The Bachelor of Business is designed to equip students with core skills and knowledge in business, management and operations to prepare them for roles in modern organisations.

Students select a major area of specialisation which is combined with other studies to teach them how to be entrepreneurial thinkers in their future career.

The course links theoretical and practical knowledge needed to operate effectively in diverse settings such as not-for-profits, government, small business and corporations. Students participate in professionally focused, multidisciplinary projects during their final year of study.

Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

• Marketing specialist
• Market research manager
• Advertising consultant
• Brand manager
• Product manager