The Bachelor of Arts (Professional) includes a mandatory 12-month paid work placement. You'll benefit from Swinburne’s unique industry partnerships, gain invaluable full-time work experience and earn credit towards your degree.

The course is designed to foster students’ individual development and allow them to develop research and analytical skills that can be applied to a range of situations. Arts students learn how to gather, synthesise and assess information, how to conceptualise issues and how to express themselves effectively, both orally and in writing. Students have the opportunity to work with other students and academic staff from a range of disciplines on a project responding to one of the major social, cultural and economic challenges of the 21st century.

Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

• Marketing and sales professional
• Public relations officer
• Advertising consultant
• Media planner
• Brand strategist