The Bachelor of Arts offers students a unique range of interdisciplinary skills. Students develop their capacity for critical analysis, creativity and problem-solving, as well as a thorough understanding of the relationship between theory, research and practice. They choose from a wide range of major study areas, equipping them for diverse careers in areas such as media, management, finance, education and government.

A key component of the degree is the Grand Challenges final-year project. Conducted in collaboration with the Swinburne Institute of Social Research, the project fosters team-based research activity and challenges students to go beyond the comfort of discipline boundaries. Students develop valuable collaborative skills as they research innovative solutions to contemporary issues facing society. The course offers students lifelong learning skills with a global and multidisciplinary awareness.

Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

• Marketing and sales professional
• Public relations officer
• Advertising consultant
• Media planner
• Brand strategist