Make your business mark behind the scenes in the dynamic sports industry through Deakin’s Bachelor of Business (Sport Management).You’ll learn skills required to manage sports organisations, coordinate sporting competitions and major events, and work in  community-based sporting programs. With the increased professionalism of sport, you’ll learn how to manage the business of sport, with specialised learning in marketing, finance, management and law. You can also build your expertise with a complementary business major.

Want to help shape the future of your favourite sports?

This course takes you beyond the ground. You’ll learn skills required to manage sports organisations, hold sporting competitions and major events, and work in community-based sporting programs.

As well as a foundation in business with subjects like marketing, finance, management and law, you’ll undertake specialised sport management topics including:

• sport and the law
• sport in society
• sport leadership and governance
• sport marketing.

You’ll also participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You’ll benefit from their up-to-the-minute knowledge and strategies, while growing your professional networks through their vast connections.

Speaking of connections, having the longest-running sport management course in Australia has allowed us to build strong relationships with partners from all sectors within the sports industry. Some of these partners include AFL Victoria, Geelong Football Club, Netball Australia, Cricket Australia, Nike and the Victorian Institute of Sport. Kickstart your career by engaging with industry professionals who share your passion for sport.

With this qualification, you'll be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

The professionalisation of sport in Australia and globally – especially women’s and junior sport – has opened the door to exciting new roles and pathways. Sports including Australian Rules football, basketball, cricket, tennis and golf, plus national and state sporting organisations, all require professionally trained people to work for them.
Career opportunities include:

* business coach

* fitness instructor

* business development manager

* player agent

* professional players’ manager

* professional sports association official

* sports administrator

* sports coach

* sports development officer

* sports event coordinator

* sports governance official

* sports journalist

* sports management consultant