The evolution of digital media has revolutionised the communication industry. The relationship between the public, an organisation and its stakeholders can no longer be managed by one person, through one medium. Launching a communication career today requires a new range of specialised skills, and La Trobe's Master of Strategic Communication has been designed to meet fast changing industry needs.

Develop essential communication skills with core subjects in strategy, media relations and issues management. Balancing work and study is easy with classes held at our City campus on evenings and weekends.

Experience the world of strategic communication first-hand through Work Integrated Learning (WIL). Create media industry contracts with an internship, or work directly with clients in La Trobe's Strategic Communication Agency.

You'll learn:

• Political and government communication
  • Discover the vital role communication plays in the government sector to influence public opinion.
• Communication production and delivery
  • Learn how communication is delivered in the digital era by examining social media, community relations and more.
• Modern management and business
  • Develop skills to take the lead within an organisation or launch your own business.
• Research applications in strategic communication
  • Gain an understanding of how research underpins campaigns.

Careers in the strategic communication are projected to grow to 22,000 by 2023.4

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

• Government relations advisor
  • Help organisations manage their relations with government and improve their lobbying.
• Public relations officer
  • Manage the public image of organisations by handling media inquiries, create a positive relationship with all sections of the public.
• Social researcher
  • Research real world issues to create effective campaigns.