Step into the exciting world of modern marketing.

La Trobe's Master of Marketing equips you with the skills and knowledge required for a broad range of general and specialised marketing roles. Learn about the latest marketing theories, strategies and technologies. You'll also have the chance to pursue advanced specialisations such as research and business analytics.

You'll learn:

• Marketing management
  • Learn the key components of marketing management, planning and strategy formulation.
• Customer relationship management (CRM)
  • Understand the practices, strategies and technologies that companies use to manage, analyse and leverage customer data.
• Digital marketing
  • Explore and implement the most up-to-date strategies for social media, search and mobile marketing.
• Customer experience design
  • Learn how customers interact with products, brands and services across different marketing channels.
• Market research
  • Examine the role and scope of market research activities within national and international marketing companies.
• Social media marketing and strategy
  • Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

EMPLOYMENT OPPORTUNITY

• Consumer specialist
• Digital marketing manager
• SEO manager
• Social media marketing manager
• Media buyer

PROFESSIONAL RECOGNITION

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).