AU17 Master of Digital Marketing Communications La Trobe University (Victoria campus)
Succeed in the exciting, fast-paced world of digital marketing and communications.
Today's digital economy is driving change across retail, finance, government, technology, transport, education, media, entertainment and even health.
Traditional marketing has been shoved aside. Digital marketing has more importance – and bigger budgets – than ever before. There is a huge demand for digital marketing and communications experts who can drive marketing automation, search marketing (SEO and SEM), email and mobile marketing, online advertising, social media, big data and user experience design.
The Master of Digital Marketing Communications will give you the interdisciplinary skills, knowledge and strategic mindset to be a leader in any digital business. You'll develop advanced knowledge on how to reach customers online, leverage digital channels, design new products, improve customer experience, visualise data, manage a crisis and communicate in a corporate environment.
You'll learn from real-world case studies, teachers with industry experience, expert guest speakers and work integrated learning opportunities. Alongside you, a diverse student cohort will share their rich experiences and views. You'll make connections with professionals who will live and work around the world.
New technologies will continue to shape the world of business in varied and interesting ways. Learn to thrive in a digital world of change, innovation and connection.
Graduates will have the opportunity to enter into a diverse marketing profession. Marketing as a sector employs people across a range of entry levels, taking on roles with titles such as:
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