Learn modern skills for a new communication era

The evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating. La Trobe's Graduate Certificate of Strategic Communication gives you the skills to succeed in this rapidly-changing industry.

You'll develop a strong foundation in communication with core subjects in strategy, writing, research, issues and crisis management along with political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, public relations or digital marketing communication.

You'll learn:

• Political communication
  • Discover the vital role communication plays in the government to influence public opinion.
• Strategic communication writing
  • Learn how to write to meet the strategic communication needs of an organisation.
• Research applications in strategic communication
  • Gain an understanding of how research underpins communication campaigns.

Careers in the strategic communication are projected to grow to 22,000 by 2023.*

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

 Communication officer

• Help prepare marketing material to help promote brands and projects.

Social media manager

• Create, edit and manage content for social media campaigns on platforms such as Facebook, Twitter and Instagram.

Social researcher

• Gather and analyse data on communities to create effective campaigns.