Kickstart your career as an adaptable, multi-skilled media professional.

La Trobe's Bachelor of Media and Communication is your introduction to an exciting, varied and creative field of work.

You'll learn:

Learn how audience behaviour and social media is disrupting the media landscape, while mastering communications strategies for global audiences.

EMPLOYMENT OPPORTUNITY

Conduct interviews, find news stories, write articles and research important events to keep the public informed.

Help your organisation maintain a positive public presence. Speak to the media on behalf of your organisation, answer questions, be well presented, articulate and knowledgeable.

Use your excellent social media skills and judgement to maintain the online presence of your organisation.

Write website copy, emails, taglines, brochures and everything else that your organisation needs expressed through written language.

Use strategic communications to help your organisation achieve its financial, social and environmental communications objectives.

PROFESSIONAL RECOGNITION

This major is accredited by the Public Relations Institute of Australia (PRIA).