Gain essential marketing skills.

La Trobe's Bachelor of Business (Marketing) will give you specialised knowledge in marketing and a grounding in business. Learn about current practice and future marketing trends. Understand marketing's innovative potential with subjects in digital marketing, consumer behaviour, branding, research and strategic planning. Graduate with internationally transferrable skills and be ready for your career in business or marketing.

You'll learn:

• Consumer behaviour
  • Understand how people think and feel when engaging with brands and ultimately making a purchase.
• Advertising in the digital age
  • Learn persuasive online and offline techniques to deliver value for customers and organisations.
• Digital brand management
  • Create content to develop a brand using digital platforms and other strategic tools.
• Market research
  • Gather information about customers, competitors and other stakeholders to better understand your goals and objectives.
• Strategic marketing
  • Pull everything you have learnt together to be able to develop and deliver an effective marketing plan.
• Accounting, economics and finance
  • Gain the foundational knowledge you need to succeed in business.

EMPLOYMENT OPPORTUNITY

• Account manager
• Advertising account manager
• Marketing manager/Brand manager
• Marketing analyst
• Digital marketing manager
• International marketing manager

PROFESSIONAL RECOGNITION

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).