Technology has changed the way businesses operate and organisations now have access to an overwhelming amount of information about their business, customers and products.

Individuals with the ability to interpret, analyse and translate this data into meaningful recommendations, forecasts and business solutions are in high demand across the globe. In this degree, students will learn the fundamentals of business and how to identify and solve business challenges through strategic analysis of various data sources. Students will develop a combination of problem solving, critical thinking and influential communication skills across a variety of disciplines, including business, marketing and commerce.

Graduates will be able to use their analytical skills and data-driven strategic thinking to help businesses identify commercial opportunities, solve problems and drive innovation

Rapid growth in business analytics has created a demand for graduates who can work at the intersection of business and IT to manage, construct and use data and IT systems to support business decision making. Digital business analysts are in short supply and high demand across a wide variety of industries including non-profit, health, finance, mining, energy and entertainment.

The La Trobe Business School has positioned this degree in business analytics as being more technical than our degree in Digital Business with the intention of producing graduates with the potential to work in more technical careers such as Quantitative Analyst, Data Scientist, or Business Analyst.