Become a leader in marketing with expertise and practical skills tailored to the changing dynamic and digital marketplace, with the Master of Marketing.

In this course business graduates take their marketing knowledge to the next level. You’ll become an expert in developing and executing successful marketing strategies.

The techniques you learn can be applied to business and not-for-profit organisations and include advanced skills in:

• marketing planning
• marketing analytics
• marketing communication
• consumer behaviour
• international marketing management.

Our marketing discipline is actively involved in applied research areas. We work with industry partners to solve real-world problems dealing with areas such as:

• branding
• business-to-business marketing
• e-marketing
• marketing communications
• not-for-profit marketing
• social media.

You’ll graduate ready for your marketing career, armed with the insights to connect brands with consumers in effective ways.

The skills you develop in this course will equip you for senior roles in marketing and management. You could find a niche in a range of industries, from retail to not-for-profit organisations.

Organisations across Australia employ hundreds of thousands of people in advertising, sales and retail alone.

Relevant roles include:

• advertising specialist
• market research analyst
• marketing specialist
• retail manager.

Over the next few years the number of job opportunities in these areas is expected to grow:

• advertising and marketing
• advertising and sales management 
• retail management

The average salary for advertising and marketing is around $90,000