Combining sharp strategic skills with creativity and persuasive communication, marketing is a fast-evolving career boasting global demand and opportunities. The Bachelor of Business (Marketing) from Charles Sturt University will give you solid specialist marketing knowledge and practical skills alongside a strong foundation in key business areas.

Whether you are leaving school, working for yourself or climbing the corporate ladder, this degree has a strong focus on professional practice and provides ample opportunities for you to apply your learning in real-world settings as well as showcase your value to prospective employers.

Charles Sturt University's Bachelor of Business (Marketing) focuses on the integrated processes used to launch products and services, develop and maintain a brand's image, and formulate marketing and communication strategies to build strong customer relationships and create value for customers, stakeholders and businesses.

Earn a higher salary when you graduate

The QILT Graduate Outcomes Survey 2018 ranked Charles Sturt University graduate median salaries three years after graduating as the highest in Australia (more than $73,000).

Expand your career options

Broaden your career prospects by specialising in a second study area in your degree. You can choose from a range of business and non-business areas, including advertising, cultural heritage management, human resource management, management, marketing, communication and digital media, organisational communication and public relations, psychology and sociology. With almost 20 joint study options on offer, you can tailor your business degree to suit your career goals.

Study at your own pace

We offer maximum flexibility, allowing you to fast-track and pick up extra subjects or go slowly when you need to. The course is also available online, so you can fit your study in around family responsibilities or other commitments. Charles Sturt University also offers a wide range of academic and support services to help you succeed in your studies, so you're never alone, even when you're studying at home.

Learn from leading experts

Charles Sturt University has a thriving online community. Our academics have extensive business, practical workplace and research experience that informs their teaching, and they place a strong focus on quality work-integrated learning and teaching. All this means you'll graduate highly skilled, knowledgeable, insightful, reflective, ethical and job-ready

Brand manager

Product manager

Customer relationship manager

National or international sales and marketing manager

Business development manager

Social media campaigns manager

Digital marketing manager

Communications strategist

Marketing consultant

Marketing and events coordinator

Social marketer