This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role. 

There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement opportunities, and the chance to launch your own business.

Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as consumer behaviour, product development and business information systems.

Our recent graduates have progressed to positions such as district manager, customer strategy consultant, digital marketing executive, and product development and marketing specialist for employers such as Abercrombie & Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.