Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:

• Digital is the shared digital media experience between brands, users, technologies and trends.
• Marketing is how marketers add value to their brands and user experiences by fulfilling desires.

It’s a powerful mix where you’ll be working with professionals to learn key skills in the fast-paced digital communications industry. You’ll find yourself making simulated advertising campaigns with agencies like Mediacom, or delivering marketing solutions to content brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for clients like Codemasters.

BA Digital Marketing is employment-led and teaches with a practice-based, knowledge-applied approach, where tutors and industry professionals work with you in classes and assignments to help you develop and grow your personal and professional development. 

Workplace simulations and industry standard projects are key pillars in the course content. In addition you’ll be working closely with professional practitioners, top agencies and prestigious clients to develop and deliver your assignments.

There are visiting specialist lecturers, Honorary Fellows and industry experts who you’ll meet on field trips or in class and these professionals frequently work with you and your fellow students as mentors.

Towards the end of your studies you’ll complete a final major project and this may lead you to working directly with a client. This self-directed professional contact will give you the experience, confidence and freedom to put into action all you’ve learned during your studies. It will also give you a proven track record of professional activity and a portfolio of work to showcase your abilities.

On top of this course specific experience you’ll gain, the University has introduced the BCU Graduate+ programme, which is an extra-curricular awards framework that is designed to augment the subject-based skills that you develop through your programme with broader employability skills and techniques that will enhance your employment options when you leave university. The key components of the award are:

• A personalised approach for each and every student.
• A range of activities that helps you to build Continuing Professional Development points towards completion of your award.

Allied with this course-specific experience you will also have access to a range of support staff and services from the University’s careers service, who can help with:

• Reviewing CVs, covering letters and application forms
• Career planning and decision making
• Preparing for interviews and assessment centres
• Developing portfolios
• Networking with employers
• Advice about self-employment and entrepreneurship